How to Write Great Copy: Learn the Unwritten Rules of Copywriting by Dominic GETTINS (Author)

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How to Write Great Copy: Learn the Unwritten Rules of Copywriting by Dominic GETTINS (Author)ISBN: 9780749446635 Publisher : Kogan Page, 4 January 2006 Paperback, 208 pages In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy. Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he clearly demonstrates his ability to get his message across and shows readers how to do the same. He articulates the

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