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PE1/01THE NEXT CHAPTER OF RETRO FUTURISM Meet PE1 01 : a seamless evolution from the classics, expanding SEVENFRIDAYs journey into retro futuristic style. Here, brutalism meets aerodynamism in a design inspired by the raw aesthetics of industrial heritage, with dial elements that echo the familiar charm of rumbling classic speakers and the precision of a hard disk drive. The central disk, reminiscent of spinning digital memory, brings hypnotic movement to a

Six layers of black and rhodium alternately sandblasted

earliest pieces

you will bring a welcome smile to someone who really needs it

the PS1/01 is a evolution of the S1/01 and it brings the industrial essence into clear focus

into the red zone

Three customized discs indicate hours

The Y-Wing shape leaves space to showcase the three overlapping white discs indicating the hours

Yet Acceptable” – SEVENFRIDAY blends innovation with iconic style by delivering a clean

for a limited time only

The ME-Series hits the sweet spot: novel but still familiar

Like the ubiquitous valve that patinas with good use

utilitarian feel