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Octa | WhiteThe octagonal bezel The watch that broke every rule of luxury watch design when it launched and somehow ended up defining its own category. The one that's still hard to get from the original brand decades later. A customer in New York bought this and told me he'd been on the waitlist at his local boutique for two years. He'd given up on ever getting the real one. He bought ours and wore it to a watch meet the following week. He told me three other

clean lines

but the dial is what makes this watch yours and only yours

Subtle but unmistakable

He didn't tell her it was a homage

We're just giving you the same look without the second mortgage

000 on the secondary market right now

celebrities

Ours is the version you can actually wear without insurance

The kind of stone-textured face that makes people lean in across the table and ask "what is that

The chronograph version of the iconic design

He sent me a photo of three identical wrists holding three different drinks

He told me he'd planned to keep it as a "fun watch" but the rose gold case kept making him reach for it instead of his more formal pieces