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Description

Platform Lift TestUse lift studies offered by platforms to test channels like Facebook, Roku, Hulu, Google and others for incrementality and scale potential. Design, read and interpret lift tests on media channels to understand contribution to business KPIs and true ROI of media investments.

Nov 1 - 11h00 - 14h30 EST | 20h30 - 00h00 IST

Workshop : Nov 4

Data science bundle consists of courses that will give you a solid foundation on the concepts and methodology behind the attribution data science

A crash course in Advanced Attribution broken down into 2 sessions aptly designed for executives

equipping you with the knowledge to excel in media experimentation

and methods in the field

Format: Live instructor-led class

and communicate the value of marketing to your organization

Experiments researcher

By completing this step

Agile approach to marketing mix modeling to deliver results in weeks

Unlock the nuances of modern marketing analytics with our Advanced Attribution courses