MyLab Marketing with Pearson eText + Print Combo Access Code for Marketing: An Introduction

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MyLab Marketing with Pearson eText + Print Combo Access Code for Marketing: An IntroductionFor principles of marketing courses. A practical introduction to marketing in the digital age Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step by step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up to date coverage of

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preparing students for the world of work

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The purpose of this book is to assist post-traditional students to achieve success in the Occupational

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